Competitive Intelligence 

Research and product development do not thrive in a vacuum. Ideas are born and developed through study, awareness, discussion and interaction with colleagues and competitors. McArthur and Associates GmbH works in collaboration with clients in gathering information for strategic decisions. This information includes the preparation, compilation and interpretation of conference proceedings as well as the preparation of “state-of-the-art” surveys.

The service includes:

• Access to specialized databases and discussion with KOLs
• Definition of plans and risk assessment including project and budget detailed assessment of different scenarios.
• Negotiation, business development support.
• Organization of advisory boards and preparatory material.
• Pricing and market analysis insuring consistency between value and price.
• Access to prediction and modelling tools
• Support in defining project business case